Grace Liu
Grace Liu Grace Liu Strategy & Operations · New York

Professional Experience

Strategy and operations across analytics, go-to-market and 0→1 product launches in healthcare and financial services. Get in touch

Education

M.S., Business Analytics

Columbia University · New York, NY

Feb 2024

B.S. Applied Mathematics · B.A. Economics

University of Rochester · Rochester, NY

May 2022

Graduated with Distinction and the Award of Special Achievement.

Experience

Strategy & Operations Associate

Engineersmind Corp · Jersey City, NJ

Oct 2024 — Present

  • Accelerate time-to-market by 23% by formulating and executing go-to-market strategies for 6 new product launches, translating market research and competitive insights into structured launch plans across sales, marketing and technology teams.
  • Deliver all releases within 8% of projected timelines as product owner for 4 launches in healthcare and financial services, defining requirements and coordinating 3 cross-functional teams.
  • Establish the company's first marketing performance reporting system, giving leadership daily channel- and individual-level visibility where no tracking previously existed, by integrating HubSpot, Salesforce, GA4, LinkedIn and website analytics into live dashboards.
  • Cut the missed marketing-to-sales handoff rate from 16% to 0% and improve handoff time by 40% by developing an end-to-end automation workflow defining stage criteria, qualification logic and ownership at every step.
  • Reduce manual reporting time by 31% and save an estimated $108K annually by automating reporting workflows with Python, BigQuery and Google Tag Manager.
  • Identify $1.4M in high-ROI initiatives by building financial and performance models to evaluate expansion opportunities and prioritize resource allocation across 3 business units.

Investment Analyst Intern

China Fortune-Tech Capital · Shanghai, China

Jan 2021 — Aug 2021

  • Reduce performance review time by 28% by architecting quantitative KPI frameworks and Tableau dashboards monitoring 53 financial products — tools adopted by the FICC portfolio managers.
  • Improve product performance forecasting accuracy by 17% by engineering a logistic regression life-cycle prediction model, informing pricing and design strategy across the wealth management portfolio.
  • Influence $12M in portfolio rebalancing decisions by delivering structured performance insights to FICC portfolio managers.

Data Analyst Intern, Risk

Bank of China · Beijing, China

Apr 2020 — Dec 2020

  • Reduce data processing latency by 42% by engineering 5 Python ETL pipelines for real-time ingestion and normalization of risk metrics across a $100M portfolio.
  • Support a $50M AUM investment decision by executing valuation and performance analysis on 117 technology firms using DCF, precedent transaction and comparable methodologies.

Projects

Business Analyst, Capstone

Raisin · New York, NY

Jan 2023 — Sep 2023

  • Reduce risk exposure by 19% by leading data analysis of 25,000+ ACH transactions and informing client-specific mitigation strategies.
  • Reduce financial losses by 43.6% by engineering a predictive model leveraging machine learning.
  • Drive a 16% improvement in model accuracy and cut false-positive rates by 22% by integrating machine learning into data models with 5 cross-functional teams.

Caderno de Português

Personal project · gracejliu.com/projects/caderno

2026

  • Built a Brazilian Portuguese study workspace with chapter notes, spaced-repetition vocabulary and four quiz modes — one HTML file, no framework, no build step.

Volunteer

Digital Marketing Communications Specialist

FUNetix, The American Youth Literacy Foundation

May 2024 — Jan 2025

  • Increase app downloads by 41% and website visits by 37% by launching cost-effective advertising campaigns across YouTube, TikTok and Instagram.
  • Achieve 23% improvement in spend efficiency by evaluating advertising ROI across 6 channels in Google Analytics and reallocating $8K toward higher-performing segments.

Skills

Analytics & BI
SQL · Python (pandas, NumPy) · R · Stata · BigQuery · Tableau · Power BI · Looker Studio · GA4 · Heap · Excel modeling
Revenue & Strategy
Go-to-market strategy · pricing & yield analysis · forecasting · funnel and conversion analysis · A/B experimentation · market and competitor research
Sales & Rev Ops
Lead routing & qualification · marketing-to-sales handoff design · pipeline reporting · RFP and proposal support · CRM lifecycle management · cross-functional project management
Systems
Salesforce · HubSpot · Google Tag Manager · Google Ad Manager · SEMrush · Search Console · Google, LinkedIn and Bing Ads
Languages
English (fluent) · Mandarin Chinese (fluent)